The brief asked to create a corporate identity system to promote myself as a graphic designer. This brand should promote my skills to different types of agencies or as a freelance designer. Areas where I specialise in should have been promoted. I should

have also communicated that I am able to adapt to any new challenges. This self-promotional identity should have been able to serve a variety of marketing purposes

and be able to use on different platforms. Content was very important to communicate

my unique personality and character to the employer or client.

My concept for this project was to promote myself as a design fit designer after four

years of studying. Some of my key characteristics that I wanted to focus on is that I’m bold, funny and always up for a challenge, I am flexible with whatever the employer requests, I can like to use different textures and colours to make sure the designs are

not boring and that I mostly like to design smaller items that huge things. A good use

of type, harmony, colour, space and proportion was applied to the designs.

The strategy I used was mixing elements, principles and terms from the 

fitness industry with design terms, principles and elements. I combined these two industries in a way that the employer would be able to see good design elements

and rules are used and therefore I’m FIT for the job. Bright colours were used as I

am energetic and always up for a challenge. Some elements of the Memphis design

style were used because this is one of my favourite styles. Different weight and paper textures were used because I’m a strong believer that it creates a different an

more interesting aura to the design.